Top 2026 Travel Trends You Need to Know – The Essential Guide
January 01, 2026
The 2026 travel trends are changing our holiday experiences. Do you recall when a holiday typically meant heading to Spain in July, lounging by a resort pool, and enjoying toast for breakfast each morning? Those times are rapidly becoming a thing of the past. If you’re considering a trip in 2026, here’s a look at the influences currently redefining travel — particularly for those who enjoy blending adventure, culture, and fresh experiences.
1. 2026 Travel Trends Show Young Travellers Are Taking More Short Breaks
Gone are the days when young adults only travelled during uni holidays. Gen Z and Millennials are taking more frequent, shorter trips than ever. Think flying out on a Friday, hiking in the hills of Mykonos by Saturday, and back at your desk (or Zoom meeting) by Monday morning.
Fun fact: The average young UK traveller is planning six trips in 2026. More experiences, less downtime — that’s the new travel formula shaping 2026 travel trends.
2. Multi-Destination Holidays Are a Key 2026 Travel Trend
Why limit yourself to one location when you can explore several? UK travellers are increasingly taking multi-destination trips, hopping between cities, regions, or even countries in one holiday.
- Athens to Santorini over a long weekend?
- Budapest, Vienna, and Prague in one week?
The single-base holiday model is fading. Adventure-seekers are making the most of train journeys, quick city flights, and hotel-hopping to pack more into each trip.
3. New European Hotspots Are Replacing Traditional Favourites
Spain and Italy are still options, but rising costs and crowded hotspots are pushing travellers to explore elsewhere.
- Greece and Turkey – sun, sea, and trails less crowded than before.
- The Balkans – Croatia, Montenegro, Albania, and Bosnia & Herzegovina are drawing attention for their mix of outdoors, coastline, and history.
These destinations fit perfectly with the current 2026 travel trends, offering outdoor adventures, coastline escapes and cultural experiences without stretching budgets too far.
4. Long-Haul Travel Is Taking a Back Seat
For now, many Brits are pausing long-haul travel. Trips to the USA and far-off destinations are decreasing, due to cost and planning demands. Instead, travellers are staying closer to Europe, seeking experiences that combine activity, culture, and local adventures in shorter, easier-to-manage breaks.
This shift is another strong indicator of how 2026 travel trends are favouring convenience and meaningful experiences.
5. Experience-Led Holidays Are Leading 2026 Travel Trends
The “beach, sleep, repeat” model is being replaced by activity-led travel. Trips are now about trying new things, learning skills, or enjoying unique experiences.
- Exploring the Greek islands by scooter or hiking coastal trails instead of lounging by a pool?
- Wine tastings in Croatia or cooking classes in Turkey? Absolutely.
Immersive experiences are becoming the highlight, reinforcing why 2026 travel trends are moving beyond traditional sun holidays.
6. Multi-Generational Travel Continues to Grow
Adventurers aren’t just travelling solo or in couples — trips with different generations are growing. Nearly half of UK families now plan trips that include at least three generations.
Why it works:
- Diverse company for activities and exploration.
- Shared responsibilities for planning or logistics.
- Larger accommodation makes space for everyone.
7. Off-Peak Travel Offers Better Value
Heatwaves, crowded resorts, and high prices are prompting UK travellers to explore off-peak options. Travelling outside the summer rush saves money and opens up access to activities and locations that would otherwise be overrun.
Shorter, frequent trips and smart planning are defining 2026 UK travel trends — because no one wants to wait hours for an experience or an activity spot.
Whatever travel plans you choose in 2026, consider travel insurance that matches your itinerary and activities. review the policy carefully so you understand what is and isn’t covered.
Before booking your 2026 holiday, check the official Travel Aware site and the Foreign travel checklist on GOV.UK for the latest travel advice and safety information.
Ready to go? Protect your next trip with our travel insurance. Get a free quote today and make sure to read the policy terms to understand coverage, exclusions, and any conditions that apply.